VALUES
VIRTU : strength and excellence
QUALITY : the ability to enhance Made in Italy garments through technical expertise in production
DURABILITY : the ability to preserve functionality, resistance, quality and aesthetics over time
AESTHETICS
EVERYDAYNESS : connected to everyday life; habitual and familiar
DELICATE : the ability to maintain authenticity and personal intimacy in social settings, expressing sensitivity despite one's fragility
SEVERE : a confident, bold bearing expressed through cool, restrained tones, occasionally softened by warm accents
IRONIC : uses grotesque or dystopian tones to highlight a meaning different from or opposite to the literal one